Doug and I a conversation about how different generations made buying decisions and worked with vendors.

As we had that conversation, it reminded me of a similar conversation I had with a farmer I know.

So, in this episode of Vision Tech Perspectives, we have very special guests, Del and Lance Unger of Unger Farms and Show Cattle.

We talked with Del and Lance on how they work with Vendors and how they make their buying decisions. This discussion also led into a discussion on brand loyalty.

Join us for the conversation.

In the last episode, we talked about "Going Home to Farm" and the work to transition the kids from "farm labor" to becoming decision-makers and the succession plan for the operation. And we continue that conversation in a little different vein.

But what about those who want to go home to farm, but the opportunities aren't there? What happens then?

We talk about personal experiences. We talk about opportunities moving forward.

Join us for the conversation.

It's the dream of a farm family.

The parents dream that they are building an operation that they will pass down to their children and grandchildren.

The kids dream that they go home and take over the farm.

Then reality sets in. The parents are running the operation and the kids continue to be the labor of the operation.

The kids see things that they want to change because of what they have learned at school and seen on other operations.

Transition is hard.

Join us for this episode of Vision Tech Perspectives.

The Ag industry, like any other industry, has a number of associations, such as The American Farm Bureau Federation, National Corn Growers, National Soybean Growers, National Wheat Growers, National Pork Producers, etc., that are the voice of that particular segment of the industry. But at what point do all of these segment associations speak for agriculture as one voice for policy and education?

In this episode of Vision Tech Perspectives, Doug and Dave discuss how agriculture is under significant scrutiny needs to speak as one.

Join us for the conversation.

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Farmers and Ranchers are passionate about what they do. It is their livelihood, their passion, their hobby, pretty much who they are. They are a farmer. They are a rancher.

With that being said, it would be very easy to make decisions based on emotions rather than business information.

In this episode of Vision Tech Perspectives, we talk about the emotions of farming from a very personal point of view.

Listen in to the conversation.

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