Ag Land

Moody's Analytics information hub for all things Agriculture

See the list of upcoming events and webinars, and register today. Watch on-demand for the events you might have missed. Listen to Ag-related podcasts presented by Doug Johnson, and so much more.

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Podcast - Vision Tech Perspectives

Join Dave Swain, President/CEO from Vision Technology Management and Doug Johnson, Ag Strategist from Moody’s Analytics as they share multiple perspectives on our Ag Industry challenges and opportunities. This is a series of podcast discussions, and intended to challenge traditional thinking and create food for thought on “thinking differently for the future”. Enjoy Dave & Doug as they share thoughts and viewpoints.


Click on the podcast title to listen

Podcasts

Buying Patterns and Brand Loyalty (#27)

Doug and I a conversation about how different generations made buying decisions and worked with vendors.

As we had that conversation, it reminded me of a similar conversation I had with a farmer I know.

So, in this episode of Vision Tech Perspectives, we have very special guests, Del and Lance Unger of Unger Farms and Show Cattle.

We talked with Del and Lance on how they work with Vendors and how they make their buying decisions. This discussion also led into a discussion on brand loyalty.

Join us for the conversation.

Posted on 7 October 2024 | 1:11 pm

I Want to Go Home to the Farm (#26)

In the last episode, we talked about "Going Home to Farm" and the work to transition the kids from "farm labor" to becoming decision-makers and the succession plan for the operation. And we continue that conversation in a little different vein.

But what about those who want to go home to farm, but the opportunities aren't there? What happens then?

We talk about personal experiences. We talk about opportunities moving forward.

Join us for the conversation.

Posted on 23 September 2024 | 3:48 pm

Going Home to Farm (#25)

It's the dream of a farm family.

The parents dream that they are building an operation that they will pass down to their children and grandchildren.

The kids dream that they go home and take over the farm.

Then reality sets in. The parents are running the operation and the kids continue to be the labor of the operation.

The kids see things that they want to change because of what they have learned at school and seen on other operations.

Transition is hard.

Join us for this episode of Vision Tech Perspectives.

Posted on 9 September 2024 | 3:00 pm

Is Ag Using One Voice (#24)

The Ag industry, like any other industry, has a number of associations, such as The American Farm Bureau Federation, National Corn Growers, National Soybean Growers, National Wheat Growers, National Pork Producers, etc., that are the voice of that particular segment of the industry. But at what point do all of these segment associations speak for agriculture as one voice for policy and education?

In this episode of Vision Tech Perspectives, Doug and Dave discuss how agriculture is under significant scrutiny needs to speak as one.

Join us for the conversation.

#VisionTechPerspectives

Posted on 6 August 2024 | 8:44 pm

Emotional Farming (#23)

Farmers and Ranchers are passionate about what they do. It is their livelihood, their passion, their hobby, pretty much who they are. They are a farmer. They are a rancher.

With that being said, it would be very easy to make decisions based on emotions rather than business information.

In this episode of Vision Tech Perspectives, we talk about the emotions of farming from a very personal point of view.

Listen in to the conversation.

#VisionTechPerspectives

Posted on 22 July 2024 | 3:00 pm

Podcast - Ag Chat Series

Join Ag Strategist Doug Johnson in Moody's Analytics Ag Chat Series. In this series you'll examine the ag industry, the commodity markets, and steps to take to ensure success and sustainability for our future.​


To view all the podcasts in the series, open the video in Youtube, or click on the "Playlist" icon located at the top right of the media player