ASIFMA Annual Conference 2025
Exploring New Growth Corridors in Asia Pacific
We are thrilled to announce that Moody's will be a Gold Sponsor of the upcoming ASIFMA Annual Conference 2025.
This year, the event will be focused on the central theme of “Exploring New Growth Corridors in Asia Pacific,” which will delve into the new dynamics changing the contours of financial markets around the region, from India and the Middle East to Southeast Asia, Korea and China.
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Wendy Cheong is a senior management and strategy professional with over 22 years of experience in leading and transforming international business operations.
She is currently Managing Director-Regional Head of Asia Pacific for Moody’s Ratings, based in Hong Kong. In this role, Wendy develops and leads Moody’s growth strategy in both developed and emerging markets in the region. Wendy is the senior representative for Moody’s in Asia Pacific and is responsible for managing regional operations, overseeing policy and regulatory outreach, coordinating Moody’s global initiatives, and providing oversight of affiliates, joint ventures and MIS domestic market strategies in the region.
Wendy joined Moody's in 2010 as an Assistant Director at Content Strategy in Moody’s Analytics, and has since held senior positions in strategy and management roles across business lines in Hong Kong and New York to build strategic vision, drive business growth and enhance market impact. She has served as Chief of Staff to the President of Moody’s Investors Service; Representative Director for MIS in Hong Kong, while also serving as Senior Vice President – Head of APAC Strategy & Business Management; and Director and Senior Product Strategist at Moody’s Analytics. Wendy sits as a Director on the boards of a majority of Moody’s Asia entities and affiliates in the region.
Wendy is a member of Moody’s Global Diversity Council and founded the Moody’s Women’s Employee Resource Group in Asia Pacific. She held leadership roles in several external women in finance organizations, including 100 Women in Finance and the Women in Finance Association of the Asia Securities Industry and Financial Markets Association (ASIFMA). She is currently a member of the Asian Venture Philanthropy Network (AVPN), a leading network of over 600 organizations across 34 countries that mobilizes capital for impact investing.
Before joining Moody’s, Wendy held senior strategy, sales and marketing positions at Prudential PLC, as well as at Singapore Telecoms in Hong Kong and Singapore.
She holds a BA in Southeast Asian Studies from the National University of Singapore.