From data chaos to sales clarity
Turning signals into sales action
From data complexity to sales insight: Turning signals into sales action
Join us to learn how trusted data, buying signals, and market events can work together in Salesforce to help sellers prioritize accounts, identify engagement opportunities, and act with greater context. See how agentic AI can analyze external signals and generate recommendations to support seller productivity and outreach efforts.
Learning objectives
- Learn how trusted data can support Agentforce and Data 360 outcomes.
- Understand how account hierarchies can help reveal relationships, buying centers, and potential growth opportunities.
- Discover how market signals and company events help uncover sales opportunities.
- See how to use agentic AI generate outreach recommendations from external signals.
- Learn how data, context, and AI-powered guidance can support seller productivity.
Speakers
Caitlin Dezzani Taylor
Senior Director of GTM Data Strategy
Salesforce
Manvir Sandhu
Founder and Chief Innovation Officer
Zennify
Ben Holloway
Senior Director of Strategic Partnerships and Business Development
Moody's
Tommy Carlock
Senior Director, Business Development
Moody's
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Caitlin Dezzani Taylor is the Senior Director of GTM Data Strategy at Salesforce, where she leads a global team responsible for customer master data strategy and go-to-market data foundations. Her work focuses on enabling marketing, sales, and revenue operations through trusted data, including signal strategy, data governance, and vendor ecosystem optimization. She specializes in translating complex data challenges into scalable operating models that improve account prioritization, GTM orchestration, and pipeline outcomes.
Manvir Sandhu is Founder and Chief Innovation Officer of Zennify, a financial services data and AI consultancy and strategic partner to Moody's, Salesforce, and Databricks. A 30+ year technology veteran with Tech and FI roots at Hewlett Packard, Deloitte, and Bank of America, he founded Zennify's Salesforce and Databricks practices, leads ZennLabs, serves on the Salesforce Financial Services Advisory Board, and mentors college athletes as a former Division 1 Cal Poly football player.
Ben Holloway is Senior Director of Strategic Partnerships and Business Development at Moody's, where he leads global partnerships at the intersection of data, technology, and enterprise decision-making. With over a decade of experience across financial services, insurance, and investments, he focuses on integrating trusted data and intelligence into executive and front-office workflows through strategic alliances with leading technology platforms, including Salesforce.